The Editorial Board

Concerning the implementation of marketing philosophies and policies in shipping companies no extensive research has been made up to now. This article presents the application of marketing philosophies and policies to the companies, which are activated in merchant (tramp and liner) and passenger shipping. The emphasis is given to the merchant shipping companies due to the fact that the passenger shipping companies implement mainly the principles of hotel marketing. Consequently, the article presents the results of the empirical research, which was carried out in 2005, concerning the marketing policies and philosophies of the largest tanker and liner shipping companies – organization models – in the world.